Lilith focuses her channel on a variety of areas, the main focus being beauty. She goes into depth about modern and trending hairstyles, makeup styles, and fashion tips for her fans to follow.
Lilith has been a part of the YouTube community since March 2010. Since she joined the community she has reached nearly 1,400,000 channel subscribers, as well as reaching over 200,000,000 video views!
Lilith uploads several videos a week, and while the majority of her uploads consist of hair styles, she also uploads makeup tutorials as well as fashion and vlog videos. In order for her to reach a wider audience, she uses her talents in speaking not only English, but Italian, French, Polish and Russian in order for her to communicate better with her viewers.